The Hispanic/Latino market is growing in size AND buying power. Spanish is the official language in 22 countries and is the third most widely spoken in the world (after English and Mandarin). In 2011 there were 165 million Hispanic internet users, a group that grew 807% over the past 10 years. Experts predict that by the…
Language translation can be complicated and mistakes are common. A direct translation can turn a strong advertising message into something funny, offensive or even plain nonsense. Search for “marketing translation mistakes” on any search engine and you will find plenty of examples. The more practical question to ask though: how can you recognize a good…
Why language matters to global marketing. If you landed on our site, BrandedTranslations.com, you may already be considering professional language services for localizing your marketing content, be it online or in print. In case you’re still on the fence, thinking about ROI and whether localized marketing messaging can make a real difference for your business, consider this…