Taking your business global is the beginning of doing many things differently, including using your business card in a different market. Contrary to what many people might think, translating a business card into a foreign language is not a simple, literal translation from one language into another. When it comes to making a good impression in doing business internationally, consider the following tips:
Your business card should be simple. It should convey the most important information about you — who you are, your title (also must be simple), your company and how to contact you.
Try to have business cards printed only on one side and in one language. While it is strongly recommended to leave one side blank for notes, it is ok to use the other side for translated information.
Make sure the translation of your title is accurate. The translation of a title into another language must convey the position within a company from the receiver’s perspective.
Do not translate your address. Translating or transliterating your address will only confuse the post office.
It may be useful to transliterate names including company names. It will help the receiver pronounce them properly.
Make sure you use the correct regional language. For example, in some parts of Belgium the main language is Flemish Dutch, while in other parts, it is French.
Be aware of some cultural nuances that make a business card attractive or unattractive in another culture. For example, in China using red and gold is taken for a sign of success.
Always use an expert for translating business cards, preferably a local professional translator who is aware of cultural nuances.
Finally, when it comes to giving/receiving a business card in a foreign country, be aware of basic cultural dos and don’ts - which hands should be used? What should you say or do when handing it out?
Today’s technology has changed the ways people connect & communicate. However paper, palm size business cards are still the first exchange we make in business. So until that also becomes a click of a button on some application, having your business cards professionally & thoughtfully translated into a foreign language can help in igniting & cultivating new international relationships.
Spanish is the official language in 22 countries and is the third most widely spoken in the world (after English and Mandarin). In 2011 there were 165 million Hispanic internet users, a group that grew 807% over the past 10 years. Experts predict that by the year 2050 there will be 530 million Spanish speakers in the world, of which 100 million will be living in the USA.
In the US, the Hispanic market is not only growing in size but also in buying power. Consider the following data, courtesy of eBizMedia and H&R block:
The majority of US Hispanic/Latinos keep strong ties to their cultural heritage. 35 million US residents still speak Spanish at home. The People en Español Hispanic Opinion Tracking (HOT) Study found that 55% of Hispanics in the US are relatively ‘unacculturated’. This is the group that is least assimilated, living culturally isolated and in Hispanic dominant communities. Not surprisingly, this group responds best to communication in their native language.
The US Hispanic population is growing in size and their buying power has increased at an even more staggering rate. This combined data reinforces the notion that the Latino market cannot be ignored by any US marketing organization. Latinos are an integral part of the US market as a whole. However, to reach and engage this audience, one has to consider the cultural nuances and language in their communications.
© 2012 Branded Translations.
Branded Translations is a specialized language services agency. We help organizations reach multicultural and international audiences through quality translation and transcreation of marketing and advertising communications. For more information, visit BrandedTranslations.com.
US exports just hit a brand new, all-time high. On Thursday the government reported that the United States sold $175.6 billion in goods and services overseas, the most exports on record.
Whether it’s the weaker dollar or the national export plan is unclear, but US businesses seem to realize that their opportunity is in the global marketplace. Ninety-five percent of the world’s customers and the world’s fastest-growing markets are outside the US.