In today’s globalized and interconnected world, translating business content into different languages can offer significant advantages. Here are just 3: Access to …
Read More3 reasons why you should translate your marketing content
Transcreate is to Translate by creating meaning and insight for an audience from a different culture.
Language is a combination of sounds and syllables that stand for something meaningful to a certain group of people in a tribe, region, country, continent. Some sounds and syllables are universal. No translation needed here.
Culture is the bridge that connects one to its audience through shared experiences and background that go beyond words.
Uncover the mystery of Valentine’s Day and find out how it is celebrated in some other parts of the world. The language of love is universal.
Translating advertising is like painting the tip of an iceberg. What lies beneath is the clear understanding of communication objective, knowledge of culture & communication style of target audience.
4 reasons to translate your website that will help drive international business growth
Your brand in Chinese characters. What you need to know before transliterating Western brand names for markets in China or other Asian countries.
The importance of using powerful imagery in global and multicultural advertising.
What to look for when selecting a resource for localizing your marketing materials.
