If you have a hunch that translating your website may help drive sales growth, keep reading.  This blog may be what you need to validate that hunch to do it or sell the idea to the decision makers in your organization.  Here are four reasons to pursue this hunch and translate your website:

Reason #1 – Expand your Reach

According to Common Sense Advisory, 72.1 % of consumers spend most of their time on websites in their own language.  Since most online browsers seek out and spend time on sites in their own language, having your site translated would generate more traffic to it.

Reason #2 – Tap into a larger consumer pool

The same study by Common Sense Advisory found that online costumers are more likely to buy products from websites that are in their language.  In fact, 72.4% of consumers said they would be more likely to buy a product with a website content in their language.

Reason #3 – Stand out from competition with language

Another study by Common Sense Advisory shows that online consumers value information in their native language more so than lower prices.  56.2% of consumers said that the ability to obtain information in their own language is more important than price.

If language matters more than price to half of all online consumers, why not translate your site & charge a price that these consumers may be willingly to pay.

Reason #4 – Address consumers’ language preference

Most people in Europe speak more than one language, one of them being English.  According to Harvard Business Review 1.75 billion people globally speak useful English, which explains why many companies do not find it necessary to translate their content.  However, a 2011 study by the European Commission and Gallup showed that when people have a choice, they select brands with translated content.  Per this study, 9 out of 10 internet users based in the European Union said that, when given a choice of language, they visit websites in their native language.

For effective translation and localization of your website content, work with industry professionals.