Global Brand Name Localization
Brand names and tag lines can be interpreted differently in different country markets. Google for ‘bad translations’ and you will find plenty …
Brand names and tag lines can be interpreted differently in different country markets. Google for ‘bad translations’ and you will find plenty …
The world-wide-web, technology, loose international trade policies & growing global competition are the driving factors for companies to explore international markets & …
Read MoreInternational Marketing Adaptation vs. Standardization