Test before you invest
Brand evaluation or product name testing before investing in international launch
Brand evaluation or product name testing before investing in international launch
Your brand in Chinese characters. What you need to know before transliterating Western brand names for markets in China or other Asian countries.
The importance of using powerful imagery in global and multicultural advertising.
What to look for when selecting a resource for localizing your marketing materials.
Accurate translation of acronyms & abbreviations.
Marketing content requires specialized translation expertise
Translation into Chinese – simplified or traditional?
Today marketers invest lots of money in translation and localization efforts. According to Smartling&IDG Research https://www.idg.com, companies spent $38 billion in 2015, …
Read MoreGoing Global? What Marketers Need to Know about Translation and Localization
Brand names and tag lines can be interpreted differently in different country markets. Google for ‘bad translations’ and you will find plenty …
“When hungry, I eat french fries instead of potato chips or cookies.” “When peckish, I eat chips instead of crisps or biscuit.” …
Read MoreEnglish vs. local English – wrong, ignorant or careless?
