Today’s digital and global economy has given us unprecedented access to buyers world-wide. Whether you represent a small e-commerce company or a …
Read MoreWhy advertising in English only may not be enough in 2016
The world-wide-web, technology, loose international trade policies & growing global competition are the driving factors for companies to explore international markets & …
Read MoreInternational Marketing Adaptation vs. Standardization
Taking your business global is the beginning of doing many things differently, including using your business card in a different market. Contrary …
Translation comes in different methods. Which method to use depends on your document, budget and communication objectives. In this article we’ll discuss …
Read MoreTranslation methods & when to use one over the other
The Hispanic/Latino market is growing in size AND buying power. Spanish is the official language in 22 countries and is the third …
